“Google’s ambition to lead the way on the circular economy represents a step-change opportunity – we are thrilled to be working closely together with such an visionary, innovative and transformational partner on this journey”. Ellen MacArthur ”The Ellen MacArthur Foundation today announced Google as its latest Global Partner accelerating the transition to the circular economy. […]
One of the founders of cradle to cradle William McDonough is set to announce a new design effort at Earth day in Washington tomorrow (18/4) and he will be joined on stage by a special guess to announce the project commitment. McDonough will speak on the importance of eliminating the concept of waste, part of […]
”… moving toward a circular economy is not a option, it is a necessity.” MEP Jean-Luc Bennahmias In january 14 the European Parliament adopted an initiative report on the European strategy for waste plastic to support the model of circular economy. Finally we are moving in a sustainable direction. Read the original text below: ”Today, […]
Welcome to a brand new way of thinking: The Circular Economy! It´s a world were materials continue in an endless loop, products are designed for disassembly and businessmodels are reshaped for this new reality. -”We are in a middle of a paradigm shift! says Ellen MacArthur about the switch from a linerar to a circular […]
Let´s plan for a society and an economy that works by the laws of nature. Were nutrients flow in an never ending loop. Below suggestions based on the ideas of Gunter Pauli. It´s quick a plan on #what2do. And how to take positive steps towards a #circulareconomy 1. Eliminate from the economy what should never have been […]