Eliminate the concept of waste!

One of the founders of cradle to cradle William McDonough is set to announce a new design effort at Earth day in Washington tomorrow (18/4) and he will be joined on stage by a special guess to announce the project commitment. McDonough will speak on the importance of eliminating the concept of waste, part of his vision for a positive future and a Cradle to Cradle world. Looking forward to that!

A live stream of the event–which begins at 1130am ET–will be available.

Watch the live stream!

Picture: I met William McDonough in London in 2013. A lovely man.