Welcome to a brand new way of thinking: The Circular Economy!
It´s a world were materials continue in an endless loop, products are designed for disassembly and businessmodels are reshaped for this new reality.

-”We are in a middle of a paradigm shift! says Ellen MacArthur about the switch from a linerar to a circular economy.

Watch the clip were Ellen is interviewd by Jon Snow in Channel 4.