Google moves towards a circular economy

“Google’s ambition to lead the way on the circular economy represents a step-change opportunity – we are thrilled to be working closely together with such an visionary, innovative and transformational partner on this journey”.
Ellen MacArthur

”The Ellen MacArthur Foundation today announced Google as its latest Global Partner accelerating the transition to the circular economy.

The partnership recognises Google’s commitment to developing innovative, market-leading circular economy initiatives at scale alongside the Ellen MacArthur Foundation’s five existing Global Partners: Cisco, Kingfisher, Philips, Renault and Unilever.

Over the coming months, the Foundation and Google will be working to explore and shape a series of initiatives to embed circular economic principles into the fabric of Google’s infrastructure, operations, and device programmes.
As industry leaders, Global Partners work closely with the Ellen MacArthur Foundation team to identify circular business opportunities and to implement tangible programmes.

As a global front-runner in technology innovation — with its extensive global network of data centres and real estate, a strong presence in the electronic devices market, and arguably the world’s leading data and analytics capability — Google is ideally placed to play a key enabling role in bringing about the system-level change needed to accelerate the transition to a circular economy. Google will build on an already impressive track record in energy efficiency and resource effectiveness to become a pioneer and global reference point for many aspects of the circular economy.

Info from the Ellen MacArthur Foundation newsletter.

Google – global partner

Google is planning for a circular economy