”We knew we would not be perfect from day 1, setting a long-term goal is key to make significant progress.” Stef Kranendijk, CEO of Desso.

When it comes to transition to an other way of doing things the most important thin is to START! Just start by changing one part of the production and then continue to the next. Please read this intervju with Stef Kranendijk, CEO of Desso, who has worked with Cradle 2 cradle for over a decade.

Thank´s for link and intervju Ellen MacArthur Foundation!

http://www.ellenmacarthurfoundation.org/business/articles/desso-10-years-to-close-the-loop